Pusat Pengajian Seni - Tesis

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A Study Of Saudi Arabia’S Social Commentary Based On Photography Artworks
(2022-09)
Abdullah, Alromih Roba
Photographers have their artistic creativity to express relevant social comments about the global social trend. In this respect, the current Saudi photographers have no exception. Compared to other developed countries, photography in Saudi Arabia has attracted little scientific and international attention. Therefore, this study seeks to unify communication by exploring the depiction of social commentary by Saudi photographers as they move to change the society. This study would determine the general perception of photographs produced by Saudi photographers. The artworks of Saudi artists from various art galleries in Saudi Arabia would be collected and analyzed by interviewing and distributing questionnaires to the public. This study utilized qualitative and quantitive methods to explore, interpret and analyze images. Feedback from the audience would be analyzed by NVivo and SPSS in order to identify recurring and emerging topics that the audience understands through social commentary images. Furthermore, this study would provide the communicative context for portraying social comments by Saudi photographers as an insight into the ideas, practices and attitudes of Saudi artists.
Botany And Metaphor
(2021-09)
Ahmed Fauzi, Tetriana
I started the doctorate program with works depicting fictional plants as a mirror or metaphor for my thoughts and feelings. The plants in the watercolour works on paper are impossible biologically and in terms of the environments in which I place them. In connection with these artworks I looked at the work of Charles Avery and Marcel Boodthaers, who both put their artwork in a fictional frame of an invented island and an imaginary museum using different methods and media. Charles Avery exhibits drawings, sculpture and text to realize his imaginary island, while Broodthaers uses readymade objects to create his fictional museum. I wanted the plants I make to have the quality that, although they are fiction, they can possibly exist in the mind of the viewer.
Characteristics And Influences Of Mughal Islamic Ornamentation Of The 17th Century: A Case Study Of Wazir Khan And Badshahi Mosque
(2023-09)
Zahra, Fatima
Islamic ornaments of the Mughal era (17th century) face a significant recognition gap in the academic visual literature of South Asia, especially Pakistan. It is well established that the representation of Mughal Islamic architecture and ornaments are more effective than the architectural structures of the Mughal era, like courts, gardens, seals, tombs, etc. This study aims to identify the distinguishing characteristics of Mughal Islamic Ornaments. It specifically explored the influences of the 17th-century Western and Eastern art forms on the ornamentation of the Wazir Khan and Badshahi Mosques built by Mughal emperors. The two mosques are not only significant for the study just because they were constructed during the Mughal period under Shahjahan and Aurangzeb emperors, who are famous for their architectural interests, but also because they are on the UNESCO world heritage tentative List from 1993. This significance subsequently broadens the context of Mughal Islamic Ornamentation. Formalism (OPTIC strategy of visual analysis) and hermeneutic approach will be fused in this qualitative research to analyse and interpret the Mughal Islamic Ornaments of the two mosques. The study identified the characteristics, explored the influences, and analysed the ornaments of two mosques. Findings have shown that Mughal Islamic Ornaments are aesthetic and conceptual historically rooted visuals that are not Islamic except calligraphy. However, when painted and crafted on religious buildings or in religious environment i.e., mosques, they symbolize/represent a divine philosophy that stimulates the Greatness of God and religious teachings. Last but not least, this research offers a proposal for further research and studies pertinent to the study's area.
Colour As Branding And Value Creation On The Small Medium Enterprise (Sme) Food Souvenir Packaging In Bandung, Indonesia
(2023-09)
Swasty, Wirania
The food packaging design has improved significantly, allowing for more diverse colours. However, most Small Medium Enterprises (SMEs) in Bandung still lack inadequate and unattractive packaging designs. The first problem identified are the use of colours in product packaging helps with brand identification but fails to provide functional value when driven by emotional value. Secondly, using uncommon colours for brand visibility but resulting a negative impact for the brand. Thus, this study aims to examine the role of colours within branding and value creation in SME food packaging in Bandung; to discover the extent to which the perception of (un)common colours in packaging vary across local and international tourists; to evaluate consumer perception and attitudes toward the usage of the uncommon colour palette on SME food product packaging. This study used a qualitative approach. For data collecting, a comparison of multiple case studies, indepth interviews, and card sorting were conducted. Data analysis approach was inductive with thematic analysis. This study also suggests the application of palettes in food packaging and provides colour palette guidelines for SMEs' food packaging in Bandung. This study makes contributions to design literature by creating and communicating values to consumers by utilising colour on Packaging.
Consumers’ Perceived Risk And Perceived Benefit On Attitude And Intention To Re-Purchase From Food Truck Operators
(2022-07)
Loh, Zeyen
ABSTRACT This study aimed to investigate consumers’ re-purchase intention towards food truck products based on their perceived risks and perceived benefits within the context of Malaysia. The food truck industry has been expanding recently as consumers have begun to explore alternatives for convenient food that is not only cheaper in value but also enables them to experience fun and pleasurable emotions, such as when purchasing food from a food truck. However, it is noted that there are several risks and concerns related to this industry, notably in terms of food safety and environmental risks. Considering that there are not many studies on this topic, particularly in Asian countries, this research aimed to look into this matter based on risk and benefit perceptions. This study adapted the Theory of Planned Behaviour (TPB), where perceived risks (food safety risk and environmental risk) and perceived benefits (price value, convenience value, hedonic value) were introduced as independent variables. This study also investigated the mediating effect of consumer attitude on the relationship between perceived risks and benefits and re-purchase intention. A cross-sectional online survey was conducted through Facebook Messenger, WhatsApp, and Instagram on respondents with prior experience in the purchase of food truck products. The Statistical Package for the Social Sciences (SPSS) and Partial Least Squares Structural Equation Modelling (PLS-SEM) using the SmartPLS software was employed to analyse the data.
Contemporary Middle East Art At Venice Biennale: A Study Of A Postcolonial Curatorial Strategy (2011-2019)
(2023-09)
Fatemi, Seyedehsamaneh
The presence of Middle East art in the international arena has increased in recent decades. This increase has attracted the attention of critics, intellectuals, and curators to Middle East art more than ever. Despite the research that has been done in the field of contemporary Middle East art, the art of this region is relatively new and undiscovered in art history. This research aims to better understand the contemporary art of the Middle East specifically in the international arena. To do so this research has focused on Middle East art at the Venice Biennale during the years 2011 to 2019. This research uses thematic analysis and postcolonial discourses to study Middle East artworks at the Venice Biennale. This research investigated the prevailing themes of Middle East artworks and examined them from a postcolonial perspective. Then, the curatorial strategy of the Venice Biennale from 2011 to 2019 had been examined. The findings have shown that despite the political restrictions that the Venice Biennale follows, the dominant theme of Middle East artworks at Venice Biennale is the social and political theme. As well, postcolonial discourses and themes of artworks have common concepts.
Design Guidelines Of Motorcycle Riders In Bandung Indonesia
(2022-10)
Yunidar Dandi
This study was conducted based on the belief that people are interested in anything that looks and feels attractive, colorful, and fun, they are also unique individuals with different personality traits, therefore the traits influence their preference, reaction, and behavior toward a product.
Digital Branding Adaptation For Indonesian Small Medium Enterprises Expansion Into Global Market
(2023-08)
Siswanto, Riky Azharyandi
The function of branding in enhancing the competitiveness of Small Medium Enterprises in Indonesia continues to be a particular goal for numerous stakeholders. These efforts constantly encounter obstacles for providing direct branding services to SMEs since there is no aid available in the market. Meanwhile, the phenomenon of the digital world's development has an impact on how brands are established. While digital marketing continues to become an affordable approach for marketing, digital branding continues to increase in cost. On the other side, there are thousands of unemployed recent grads and graphic design students for providing direct branding services to SMEs. Between SMEs and inexperienced designers, there is enormous untapped potential. This is because the disparity between the financial capacities of SMEs and graphic designers discourages graphic artists from providing their services to SMEs. To meet the objectives of both parties, a system is required that streamlines the branding process, reduces branding costs, and improves the resulting branding's quality, demonstrating that this may either boon or a bane for SMEs seeking to increase their competitiveness through digital branding. A new ecosystem model is required that enables access to digital branding SME business owners that are capable of advancing their goals.
Dysfunction In Isolation: Metaphor Of Personal Urbanisation Experience Through Painting
(2024-07)
Zhang, Fan
This research highlights the dysfunction in isolation as a metaphor in the creation of paintings. A general review of existing artists currently portrays space and objects in the language of painting in their creations. However, their works are more about expressing personal emotions rather than social issues related to isolation. On the other hand, the current painting does not express isolation from the perspective of dysfunction. To establish a theoretical foundation for expressing isolation as a social issue in creative work, analyse the pertinent literature on art and society. Social and emotional problems are gaining ground as urban society and technology advance. The metropolitan population now frequently experiences psychological issues related to isolation. There are several opportunities for studio-based research to add to the corpus of knowledge about creative processes. In this study, I adapt a model of the creative based on the Aesthetico-Action Research model. The primary method for creating a model to produce a sequence of paintings includes observation, reflection, planning, creation, and interpretation. Phase one created a ‘newspaper guy’ and copied it into different works. The ‘newspaper guy’ as a symbol reflects the current state of the urban population. It expresses dysfunction in isolation by representing the connection between the figure and the space. The second phase shows typical urban objects. The absence, overt dysfunction, and excessive approaches are all examples of how the metropolitan populace expresses materialism.
Formulation Of Visual Narrative Reading And Coding Approach Through Cultural Waterfront Portraiture Photographs Analysis
(2022-12)
Musa, Eddy Izuwan
Present Visual Narratology almost exclusively encompass images in motion or sequential images despite some dialectics arguing the possibility of extending to single, still frame images. Inversely, present Visual Semiotics encompassing singular, still frame images share a proclivity for culturally-informed interpretations but do not constitute a Narratological perspective. Alongside these issues, the narrative-ability of single still frame images are also being contested. To address these gaps and inconsistencies, the study examines the possibility of a systematic narrativization from the reading of single, still-frame images. It performs its premise by formulating a systematic Visual Narrative Reading and Coding Approach constituting a simultaneous theoretical appropriation of Visual Narratology and Visual Semiotics deployed through a Qualitative Method Design with Visual Coding. Through this systematic approach, any projected narrative rhetoric output would be comprehensive and ethnographically informed of its key Protagonist’s World circumstances while simultaneously be grounded by evidential data deduced from the image’s visual signifiers. T
Iconographical Interpretations Of Modern Elements In Northern Bali Temple Reliefs During Dutch Colonial Period, 1900-1940
(2023-09)
Putra, I Dewa Alit Dwija
Relief art on temple buildings in Bali generally uses ornaments from classical Balinese Hindu cultural heritage. Traditional or classical art resulted from a blend of Javanese and Balinese Hindu culture during the Majapahit era. Since the arrival of Dutch colonialism in North Bali in 1849, it had had numerous influences and caused changes in all aspects of Balinese life. Likewise, in traditional arts, especially relief art. The shift from conventional relief art to modern art can be seen in several temple buildings in North Bali, such as Beji Sangsit Temple, Madue Karang Temple, Dalem Jagaraga Temple, and Lan Puseh Village Temple. The embodiment of reliefs shows images that differ from traditional art conventions such as theme, composition, and style. Like other works of art, reliefs are made with a specific purpose and message. This study provides a more in-depth analysis of relief art by using the iconography and iconology theory of Erwin Panofsky as a method for analysing reliefs in the context of the socio-cultural history of the Balinese people. Through three stages of Panofsky's iconographic analysis, it can be observed that the relief works were created as part of the Dutch political strategy to shape the image of Bali as an "exotic" and "cultured" area and as a world tourist destination, in addition to divert the memory of the shame caused by the war the Dutch had against the Balinese people.
Improving User Interface Accessibility For Chinese Elderly Tourism Through Service Design In Yancheng, Jiangsu Province, China
(2023-08)
Chang, Runyi
The aging process in China has been accelerating. Since 2020, China has moved from a deeply aging society to a super-aging society. The growing base of population aging inevitably brings about the aging of consumer groups in the market. Especially when elderly people are in tourism, they have more available time, lower financial pressures, and considerable purchasing power, so elderly tourism is becoming an integral segment of the tourism industry. Although extensive literature has discussed elderly tourism in China as a separate sector, it has not been able to change the situation of low accessibility. Until now, there has been insufficient research to identify the needs, behaviors, and expectations of elderly people in tourism. As a result, the traveling experience of Chinese elderly people is unsatisfactory since the tourism industry cannot accurately match the demands of the elderly in terms of products, services, and travel processes. In this study, the author applied service design as an interdisciplinary approach to improving accessibility to elderly tourism. Using a combination of quantitative and qualitative methods, including Pearson correlation, multiple linear regression, and interview verification. The author explored a range of factors that influence traveling experience of elderly people throughout journeys.
Investigating The Influencing Factors Of Consumers' Museum Cultural And Creative Product Purchase Intention In China
(2024-03)
Ding, Lilan
The purpose of this study is to identify and analyse the determinants influencing Chinese consumers' intentions to purchase Museum Cultural and Creative Products (MCCPs). Employing the Stimulus-Organism-Response (SOR) theoretical framework, the research examines multidimensional product factors—including perceived entertainment, quality, and cultural attributes—and socio-environmental factors such as subjective norms. These variables are studied in relation to purchase intention through the mediating effects of perceived value and attitudes towards MCCPs. Quantitative research methods were utilized, with data collected through surveys and subsequently analysed using SPSS 25.0 and AMOS 26.0. The findings indicate that internal mental state factors, such as perceived value, perceived behaviours control, and attitude, significantly enhance consumers' purchase intention. Furthermore, multidimensional product factors increase purchase intention via perceived value, and attitudes influence purchase intention through socio-environmental factors. Notably, perceived entertainment did not mediate the relationship between perceived value and purchase intention.
Kajian Kes Eksplorasi Kolaborasi Antara Artis Seni Dan Murid Disleksia Dalam Proses Seni Artistik Kreatif
(2023-09)
Abidin, Tengku Nurlida Tengku Zainul
Teknik mengajar yang terbaik bagi kanak-kanak adalah di ajar secara bersesuaian dengan cara mereka belajar. Kanak-kanak disleksia mempunyai kecerdasan visual yang tinggi tetapi mengalami kesukaran dan kecelaruan untuk membaca. Oleh kerana itu mengajar kanak-kanak disleksia mesti merangkumi aspek asas seperti kanak-kanak normal yang lain. Penyelidikan ini meninjau keberkesanan sesi pembelajaran kanak-kanak disleksia berdasarkan model pengajaran alternatif yang mengetengahkan gabungan tiga teori utama iaitu Model Komponen Kreativiti Amabile, Teori ZPD Vygotsky dan Teori Perkembangan Artistik Kanak-kanak Lowenfeld dengan berfokuskan kepada subjek Pendidikan Seni Visual dalam membantu kanak-kanak disleksia menzahirkan kreativiti, kemahiran kognitif dan psikomotor melalui kolaborasi bersama artis visual. Di dalam konteks ini, Kolaborasi Seni bersama artis seni visual diterapkan untuk menguji penerimaan murid disleksia ketika pemerhatian dilakukan. Penyelidikan secara kualitatif dilaksanakan dengan melibatkan pemerhatian ke atas empat sesi kolaborasi bersama empat artis seni visual yang dilakukan secara berkala dan berasingan. Setiap jenis sesi berkenaan melibatkan tujuh murid disleksia yang merangkumi kerja seni kreatif. Hasil kajian mendapati persekitaran inklusif menyokong pembelajaran berlaku tanpa sebarang prejudis. Kepelbagaian dalam pendekatan dan kaedah pengajaran yang dilaksanakan oleh artis visual mendorong kepada perkembangan kreativiti kanak-kanak disleksia. Selain itu pendekatan yang fleksibel membenarkan ekspresi artistik berlaku dan kebolehsuaian kaedah disesuaikan dengan kekuatan kognitif mereka. Pemerkasaan artis visual sebagai mentor pakar yang mengamalkan komunikasi terbuka yang memberi galakan yang positif dan meraikan perspektif murid disleksia dalam hala tuju proses kreatif ini. Hasil karya mereka telah menunjukkan penguasaan artistik kreatif yang menepati aspek psikomotor, kognitif, emosi, persepsi, sosial dan estetik. Ini jelas membuktikan Kolaborasi Seni bersama artis manpu untuk memperkayakan sumber pengajaran dan pembelajaran yang memberikan impak positif dalam pemupukan kreativiti dan meningkatkan pengalaman artistik murid disleksia dengan lebih luas dan baru.
Kajian Kes Penggunaan Konsep Permainan Dalam Pengajaran Seni Muzik Kepada Pelajar Kelas Sepuluh Di Sekolah Menengah Atas Deli Murni Sibolangit Indonesia: Gabungan Dan Adaptasi Teori Permainan Kooperatif Parten Dan Teori Kontraktivisme Vygotsky
(2015-07)
Nababan, Rebecca Octary Rossy
Tujuan kajian ini adalah untuk membentuk pelan pengajaran seni muzik kelas kesepuluh sekolah menengah atas dengan menggunakan pendekatan permainan untuk membantu pelajar dalam belajar unsur - unsur muzik. Adapun pelan pengajaran itu adalah berdasarkan Kurikulum Berbasis Kompetensi yang disyorkan oleh kerajaan. Kajian ini dijalankan untuk membentuk dua puluh pelan pengajaran terhadap pelajar yang berumur 15 - 17 tahun di Sekolah Menengah Atas Deli Murni, Indonesia. Teori Permainan Kooperatif oleh Parten dan Scaffolding oleh Vygotsky disesuaikan dan diadaptasikan ke dalam pelan pengajaran ini. Kedua teori tersebut telah menghasilkan satu set pelan pengajaran yang membantu pelajar memahami dan menghayati konsep ritrna dan tangga nada dalam proses pembelajaran muzik. Terdapat tiga jenis ujian dalam kajian ini. Pertama, ujian Pra melibatkan kajian literasi, temu bual dan pemerhatian tidak berstruktur. Kedua, ujian rintis yang akan dikendalikan untuk menguji keberkesanan prosedur - prosedur pengajaran, bahan - bahan yang digunakan dan permainan yang disesuaikan. Selepas menjalankan ujian rintis, perubahan dan penambahbaikan pelan pengajaran dilakukan, manakala ujian sebenar dibentuk setelah pengubahan pelan pengajaran. Adapun yang menjadi penilai dalam kajian ini adalah pengkaji dan guru asal sebenarnya. Nilai korelasi untuk setiap penilaian yang dijalankan adalah dalam rangkaian sederhana dan tinggi.
Kajian Mengenai Nilai Estetika Pergerakan “Senaman Melayu Tua” Melalui Teknologi Motion Capture
(2023-05)
Md Isa, Wahyuni Masyidah
Kajian ini memfokuskan nilai-nilai estetika dalam visual digital data yang divisualisasikan dari pergerakan “Senaman Melayu Tua” khususnya ‘Selangkah Guru’, ‘Anak Raja Turun ke Taman’ dan ‘Adab Sembah 9’. “Senaman Melayu Tua” merupakan pergerakan senaman tradisional Melayu terapeutik yang telah diiktiraf oleh Kementerian Kesihatan Malaysia pada tahun 2011 sebagai Kaedah Rawatan Alternatif untuk kesejahteraan jasmani dan rohani. Pergerakan “Senaman Melayu Tua” khususnya ‘Selangkah Guru’, ‘Anak Raja Turun ke Taman’ dan ‘Adab Sembah 9’ mempersembahkan pergerakan berfalsafah yang unik mengenai keterampilan individual secara jasmani dan rohani. Tambahan pula, pengasas turut menyatakan bahawa pergerakan ini melukis sesuatu yang indah namun tidak dapat dilihat melalui penglihatan mata. Secara amnya, validasi terhadap visual estetika yang memberi manfaat terhadap kesejahteraan hanya dijustifikasi dari persepektif saintifik, dimana hanya membincangkan visual tersebut pada tahap macro semata-mata kerana visual tersebut berinspirasikani alam flora, fauna serta bentuk-bentuk yang organik. Ini jelas menunjukkan bahawa terdapat kejurangan antara bidang seni dan sains dalam memvalidasikan visual estetika dari pergerakan yang sejahtera secara makro dan mikro. Melihat kepada permasalahan yang diutarakan, kajian ini cuba untuk melihat keharmonian nilai estetika pergerakan “ Senaman Melayu Tua” yang katakan mampu memberi kesejahteraan dari jasmani dan rohani melalui pendekatan triangulasi teori.
Kajian Sistem Keselamatan Tali Pinggang Keledar Bagi Penumpang Bas Ekspres Antara Bandar (Beab) Di Lembah Klang Dan Selangor
(2023-06)
Siti Zubaidah Binti Ibrahim
Sistem keselamatan tali pinggang keledar (SKTPK) dalam pengangkutan awam adalah isu utama yang perlu ditangani. Kajian ini bertujuan untuk menyelidik faktor-faktor yang mempengaruhi penggunaan tali pinggang keledar dalam Bas Ekspres Antarabandar (BEAB) di Malaysia dan kesannya terhadap keselamatan penumpang. SKTPK telah terbukti berkesan dalam mengurangkan kecederaan dan kematian dalam kemalangan jalan raya.
Kajian Terhadap Kostum Persembahan Teater Tradisional Boria Di Pulau Pinang
(2022-03)
Paharul Rozi, Noor Rafizal
Boria ialah sebuah teater tradisional yang dibawa masuk ke Pulau Pinang sejak awal abad ke-19. Pada awal kemunculannya, boria mempunyai perkaitan dengan peristiwa di Karbala yang mempunyai kefahaman Syiah. Terdapat lima elemen dalam boria iaitu sketsa bagi segmen pertama dan nyanyian, tarian, muzik serta kostum bagi segmen kedua. Pelbagai perubahan yang telah berlaku sehingga abad ke-21 antaranya elemen kostum. Kajian ini akan melihat tentang kostum yang diguna pakai dalam persembahan boria awal abad ke-19 hingga abad ke-21. Kostum boria mengalami perubahan besar yang selari dengan arus pembangunan moden dan peredaran zaman apabila boria diubah suai mengikut cita rasa dan budaya komuniti tempatan.
Localisation Of The Ramayana Epic In Malaysian Visual Arts
(2021-11)
Cheryl A/P Chelliah Thiruchelvam
This research examines the continued presence of elements and derivatives from the Ramayana epic that are still prevalent in Malaysian visual arts despite the introduction of the NCP. Using New Art History as a conceptual framework, this research examines and analyses selected local artworks that have been produced by artists since independence (1957) to this day across various mediums through the lens of wayang kulit.
Localising Pop Yeh Yeh With Malay Musical Elements And Language In The 1960s
(2024-08)
Jocelyn, Marcia Ng Siu Lyn
The term ‘Pop Yeh Yeh’ refers to the genre of Malay popular music that emerged in the 1960s in Malaysia and Singapore influenced by western acts like The Beatles, The Shadows, and The Rolling Stones from the United Kingdom. The music of Pop Yeh Yeh was accompanied by a kugiran (upbeat guitar band) consisting of three guitars and a drum set, mirroring the configuration used by the Western bands of the era. Pop Yeh Yeh music faced disapproval from seasoned musicians who viewed the musicians as amateurs who had no music education and produced songs of poor quality. Through in-depth interviews with people in the music industry and analysing the music of local musicians recorded on vinyl records, this thesis shows that Pop Yeh Yeh music was inspired by and shared many similar characteristics with the popular bands and music of the United Kingdom in the 1960s. Although Pop Yeh Yeh was initially imitative of Western pop styles, local musicians such as L. Ramli and A. Rahman Hassan with their bands Orkes Teruna Ria and Orkes Nirwana eventually localized their music by integrating Malay asli vocal styles, the Malay language, and lyrics about Malaysian life with Western surf rock rhythms, vocal harmonies, and musical form. They also created album covers that illustrated people in Malaysian-style clothing, and scenes from Malaysia. This study shows that although Pop Yeh Yeh music followed western musical styles, local musicians included Malay characteristics and musical elements that made it unique to Malaysia.

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