Pusat Pengajian Seni - Tesis
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- PublicationA Critical Analysis Of Dai Ethnic Characteristics In Five Movement Piano Suite In Scenes From Xishuangbanna By Xia Liang(2025-03)Liang, YikengThis study explores the integration of dai ethnic music characteristics in xia liang’s composition, scenes from xishuangbanna, within the context of yunnan piano music. The aim of this research is to provide a detailed analysis of how traditional dai musical elements are incorporated into contemporary chinese piano compositions. The study employs both western and eastern music analysis methods. Western music analysis, guided by persichetti (1961) and kostka & santa (2018), examines the use of quartal and quintal harmonies, the lydian mode, chromaticism, and rhythmic and melodic structure. For the eastern music analysis, the works of zhang (2006) and xie & xie (2012), presented a fitting framework to analyse the application of dai music characteristics, such as san ban (free tempo) rhythms, san du (third interval/3rd), and mixed meters. These combined methods facilitated a comprehensive examination of the musical structure, harmonic language, rhythmic patterns, and melodic features in scenes from xishuangbanna.
- PublicationA Study Of Saudi Arabia’S Social Commentary Based On Photography Artworks(2022-09)Abdullah, Alromih RobaPhotographers have their artistic creativity to express relevant social comments about the global social trend. In this respect, the current Saudi photographers have no exception. Compared to other developed countries, photography in Saudi Arabia has attracted little scientific and international attention. Therefore, this study seeks to unify communication by exploring the depiction of social commentary by Saudi photographers as they move to change the society. This study would determine the general perception of photographs produced by Saudi photographers. The artworks of Saudi artists from various art galleries in Saudi Arabia would be collected and analyzed by interviewing and distributing questionnaires to the public. This study utilized qualitative and quantitive methods to explore, interpret and analyze images. Feedback from the audience would be analyzed by NVivo and SPSS in order to identify recurring and emerging topics that the audience understands through social commentary images. Furthermore, this study would provide the communicative context for portraying social comments by Saudi photographers as an insight into the ideas, practices and attitudes of Saudi artists.
- PublicationA Study Of User Interface Design Of Mhealth App In China: Femtech Pelvic Floor Muscle Training(2024-01)Yi, ZaoWith the rise of mobile devices and internet usage, mHealth has gained global prominence in various domains of human health. This study focuses on the mobile application (App) interface design for pelvic floor muscle training (PFMT), which combines mHealth and Femtech.
- PublicationA Study On The Effect Of Attractiveness, Pragmatic, And Hedonic Quality On The User Experience Of A Dark Mode Mobile Reading Application On Young User In China(2024-09)Yang, AiyiThe concept of dark mode originated in the early development stages of computer displays. With the advancement of screen technology and the proliferation of mobile devices, dark mode regained attention in the early 21st century. Notably, in 2019, iOS 13 and Android 10 introduced system-wide dark modes, making this feature prevalent on mainstream mobile devices. Although dark mode has become widely adopted commercially, academic research on dark mode, particularly regarding user experience, remains limited. This study investigates the dimensions of Attractiveness, Pragmatic Quality, and Hedonic Quality in the dark mode user experience of mobile reading applications among young users in China. Using a mixed research methodology, data were collected based on a systematic framework and the UEQ theory. A quantitative questionnaire survey measured the user experience across three UEQ categories (six attributes), and qualitative interviews were used for triangulation of the results. Findings indicate that Attractiveness received the highest feedback, Hedonic Quality the lowest, and Pragmatic Quality results were moderately high. Notably, there were subjective differences between the questionnaire and interview results for Hedonic Quality. This study provides valuable insights for designers and developers to improve dark mode user experiences, offering reference data and suggestions to enhance design effectiveness. It fills a research gap regarding young users' experiences with mobile reading applications in dark mode and serves as a reference for future research.
- PublicationA Study On The Relationship Between Touchpoint And Satisfaction Of Young Cruise Tourists(2025-06)Liu, HaoYoung people are gradually becoming the guests of the cruise market in China, as fans of the Internet, their preference for social media has also brought new travel patterns today. New service touchpoints are increasingly being used in interactions between young cruise tourists and service providers, posing new challenges to manage the satisfaction of tourists. To accommodate the changes of cruise industry in China, 26 service touchpoints were first identified through interviews and literature review, and then an in-depth satisfaction investigation based on these touchpoints was conducted to young Chinese cruise tourists, 301 valid questionnaires were collected online and used for data analysis. Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) revealed a good fit on the construction of a new satisfaction index system of 23 service touchpoints. Structural Equation Modelling (SEM) was also used analyzing the new index system and revealed parametric relationship between different types of touchpoints and the overall satisfaction of young cruise tourists. As the main findings of this study, the new satisfaction index system consisting with 23 service touchpoints was assigned weight values using expert scoring process, it also be constructed to a system dynamic (SD) model, which can simulate the relationship between touchpoints and the overall satisfaction of cruise tourists, and forecast the responses of young tourists to the changes of each touchpoints under different market strategies.
- PublicationAnalysis Of Drawing Methods Among Selected High School Students In Jordan(2024-03)Mayyas, Asma' Nawaf AbdallahDrawing, as one of the art education domains, contributes to developing the individual's capabilities and skills, especially students, in all educational stages. Jordanian schools’ teaching of drawing is based on traditional foundations that rely on memory. However, there are studies that indicated the importance of using visual aids (photography image) to create drawing. This study aims to investigate the difference between the two methods of creating students’ drawings.
- PublicationApplying 3d Printing Technologies On Recontextualizing The Rebab Melayu As A Contemporary Musical Instrument(2024-01)Mhd Hanif, Mhd SanyThis doctoral thesis delves into the transformative exploration of redefining the Rebab Melayu, an iconic Malaysian musical instrument, by harnessing the innovative potential of 3D printing technology within the domain of product design. Amid its prevalent use in Makyong and Main Puteri performances, the Rebab Melayu confronts diminishing relevance in contemporary times due to challenges posed by modernization and scarcity of traditional materials, triggering environmental constraints. This study critically examines the viability and implications of employing 3D printing technology to replicate and potentially revitalize the Rebab Melayu, comprehensively evaluating its challenges, merits, and feasibility. The research methodology employs a multifaceted approach encompassing the identification of traditional Rebab Melayu characteristics, the implementation of 3D printing technology for crafting a contemporary instrument, empirical testing through video documentation of the manufacturing process and instrument performance, and a thorough analysis of audience responses during a contemporary music performance.
- PublicationBotany And Metaphor(2021-09)Ahmed Fauzi, TetrianaI started the doctorate program with works depicting fictional plants as a mirror or metaphor for my thoughts and feelings. The plants in the watercolour works on paper are impossible biologically and in terms of the environments in which I place them. In connection with these artworks I looked at the work of Charles Avery and Marcel Boodthaers, who both put their artwork in a fictional frame of an invented island and an imaginary museum using different methods and media. Charles Avery exhibits drawings, sculpture and text to realize his imaginary island, while Broodthaers uses readymade objects to create his fictional museum. I wanted the plants I make to have the quality that, although they are fiction, they can possibly exist in the mind of the viewer.
- PublicationBronze Drum Culture: Study On The Effectiveness Of Social Cognitive Theory In Learning Through Children Animation In Guangxi Province, China(2025-03)Zhang, XingeThe bronze drum is a significant cultural artifact in southern china and southeast asia, embodying the historical achievements of ethnic minorities in casting, music, art, dance, and religion. With a history spanning over 2,700 years, it represents a vital aspect of china's tangible and intangible heritage. However, its transmission is increasingly at risk, particularly among younger generations. While previous studies have explored the potential of animation technology in preserving and promoting bronze drum culture, there remains a lack of empirical research examining its effectiveness in children's learning. This study investigates the impact of animation-based learning on children's understanding and appreciation of bronze drum culture in guangxi province, china, through the lens of social cognitive theory. A mixed-method approach was employed, incorporating interviews with parents and teachers alongside surveys conducted with children aged 7–10 years. The findings reveal the positive effects of animation in enhancing children's social cognition, fostering interest, and influencing their attitudes and behaviors toward cultural preservation.
- PublicationCharacteristics And Influences Of Mughal Islamic Ornamentation Of The 17th Century: A Case Study Of Wazir Khan And Badshahi Mosque(2023-09)Zahra, FatimaIslamic ornaments of the Mughal era (17th century) face a significant recognition gap in the academic visual literature of South Asia, especially Pakistan. It is well established that the representation of Mughal Islamic architecture and ornaments are more effective than the architectural structures of the Mughal era, like courts, gardens, seals, tombs, etc. This study aims to identify the distinguishing characteristics of Mughal Islamic Ornaments. It specifically explored the influences of the 17th-century Western and Eastern art forms on the ornamentation of the Wazir Khan and Badshahi Mosques built by Mughal emperors. The two mosques are not only significant for the study just because they were constructed during the Mughal period under Shahjahan and Aurangzeb emperors, who are famous for their architectural interests, but also because they are on the UNESCO world heritage tentative List from 1993. This significance subsequently broadens the context of Mughal Islamic Ornamentation. Formalism (OPTIC strategy of visual analysis) and hermeneutic approach will be fused in this qualitative research to analyse and interpret the Mughal Islamic Ornaments of the two mosques. The study identified the characteristics, explored the influences, and analysed the ornaments of two mosques. Findings have shown that Mughal Islamic Ornaments are aesthetic and conceptual historically rooted visuals that are not Islamic except calligraphy. However, when painted and crafted on religious buildings or in religious environment i.e., mosques, they symbolize/represent a divine philosophy that stimulates the Greatness of God and religious teachings. Last but not least, this research offers a proposal for further research and studies pertinent to the study's area.
- PublicationChina’s Realistic Paintings With Humanistic Themes From 1976 To 1989(2025-08)Guo, XiaohuiThis study examines the evolution of realistic painting with humanistic themes in China from 1976 to 1989, a period of significant artistic transformation following the Cultural Revolution. Moving away from socialist idealism, Chinese artists embraced realism to depict everyday life, human emotions, and social realities. This research investigates the factors driving this shift, including changing social conditions, government policies, and increased artistic freedom. Employing a Marxist theoretical framework, the study analyzes four key artistic movements of the era: Scar Art, reflecting the trauma of the Cultural Revolution; Native Soil Art, portraying rural life; Neoclassical Realistic Art, blending traditional Chinese themes with Western techniques; and Revolutionary Historical Art, offering nuanced reinterpretations of historical events.
- PublicationColour As Branding And Value Creation On The Small Medium Enterprise (Sme) Food Souvenir Packaging In Bandung, Indonesia(2023-09)Swasty, WiraniaThe food packaging design has improved significantly, allowing for more diverse colours. However, most Small Medium Enterprises (SMEs) in Bandung still lack inadequate and unattractive packaging designs. The first problem identified are the use of colours in product packaging helps with brand identification but fails to provide functional value when driven by emotional value. Secondly, using uncommon colours for brand visibility but resulting a negative impact for the brand. Thus, this study aims to examine the role of colours within branding and value creation in SME food packaging in Bandung; to discover the extent to which the perception of (un)common colours in packaging vary across local and international tourists; to evaluate consumer perception and attitudes toward the usage of the uncommon colour palette on SME food product packaging. This study used a qualitative approach. For data collecting, a comparison of multiple case studies, indepth interviews, and card sorting were conducted. Data analysis approach was inductive with thematic analysis. This study also suggests the application of palettes in food packaging and provides colour palette guidelines for SMEs' food packaging in Bandung. This study makes contributions to design literature by creating and communicating values to consumers by utilising colour on Packaging.
- PublicationComparative Study Of The Digital Games-Based Learning For Art Among College Science And Engineering Students In Ningxia Province,China(2025-02)Zhou, SiboCurrently, interdisciplinary arts education is receiving increasing attention in china, as it helps develop students' creative cognition, problem-solving abilities, and adaptability to future societal changes. Digital game-based learning (dgbl) is considered an effective tool for teaching and engaging students, typically employing narrative techniques and exercises in critical and competitive thinking to captivate students and encourage active participation. However, there has been little research on the application of dgbl in arts education. Therefore, this study investigates the interest in art, art learning, and other acquired learning competencies among science and engineering college students in ningxia, china, through the use of dgbl. This research employs a mixed-methods approach, consisting of four components: (a) a survey using purposive sampling (n=407) to assess students' levels of art knowledge and digital game engagement; (b) a quasi-experimental method using quota sampling (n=40) to evaluate the feasibility and effectiveness of digital games in teaching art knowledge and enhancing interest; (c) interviews (n=20) discussing the additional learning competencies gained by science and engineering students through digital educational games in the classroom environment; and (d) neural network training to develop an art educational digital game-based learning model.
- PublicationConsumers’ Perceived Risk And Perceived Benefit On Attitude And Intention To Re-Purchase From Food Truck Operators(2022-07)Loh, ZeyenABSTRACT This study aimed to investigate consumers’ re-purchase intention towards food truck products based on their perceived risks and perceived benefits within the context of Malaysia. The food truck industry has been expanding recently as consumers have begun to explore alternatives for convenient food that is not only cheaper in value but also enables them to experience fun and pleasurable emotions, such as when purchasing food from a food truck. However, it is noted that there are several risks and concerns related to this industry, notably in terms of food safety and environmental risks. Considering that there are not many studies on this topic, particularly in Asian countries, this research aimed to look into this matter based on risk and benefit perceptions. This study adapted the Theory of Planned Behaviour (TPB), where perceived risks (food safety risk and environmental risk) and perceived benefits (price value, convenience value, hedonic value) were introduced as independent variables. This study also investigated the mediating effect of consumer attitude on the relationship between perceived risks and benefits and re-purchase intention. A cross-sectional online survey was conducted through Facebook Messenger, WhatsApp, and Instagram on respondents with prior experience in the purchase of food truck products. The Statistical Package for the Social Sciences (SPSS) and Partial Least Squares Structural Equation Modelling (PLS-SEM) using the SmartPLS software was employed to analyse the data.
- PublicationContemporary Middle East Art At Venice Biennale: A Study Of A Postcolonial Curatorial Strategy (2011-2019)(2023-09)Fatemi, SeyedehsamanehThe presence of Middle East art in the international arena has increased in recent decades. This increase has attracted the attention of critics, intellectuals, and curators to Middle East art more than ever. Despite the research that has been done in the field of contemporary Middle East art, the art of this region is relatively new and undiscovered in art history. This research aims to better understand the contemporary art of the Middle East specifically in the international arena. To do so this research has focused on Middle East art at the Venice Biennale during the years 2011 to 2019. This research uses thematic analysis and postcolonial discourses to study Middle East artworks at the Venice Biennale. This research investigated the prevailing themes of Middle East artworks and examined them from a postcolonial perspective. Then, the curatorial strategy of the Venice Biennale from 2011 to 2019 had been examined. The findings have shown that despite the political restrictions that the Venice Biennale follows, the dominant theme of Middle East artworks at Venice Biennale is the social and political theme. As well, postcolonial discourses and themes of artworks have common concepts.
- PublicationCreative Cultural Ceramic Products Design Development: A Case Study Of Consumer Perception At Beijing Palace Museum(2025-01)Wu, TingfangThis research analyzed consumers' perceptions of ceramic cultural creative products at the beijing palace museum using detailed questionnaire data. Based on the design stance of innovative ceramic products in the cultural creative product store of the beijing palace museum, the analysis of the appearance and function of ceramic cultural creative products, and new strategies for the design and development of ceramic cultural creative products, this study intuitively understands the development status of "cultural and creative products". Through an extensive collection of consumer perception questionnaires, this study identified several shortcomings in designing ceramic cultural creative relics at the beijing palace museum. To design ceramic cultural creative products that better meet consumer needs, this study has developed objective criteria for consumers' decision-making on the appearance and functionality of cultural innovative ceramic products from the beijing palace museum. The factors that need to be considered in designing and developing ceramic cultural creative products at the beijing palace museum were analyzed.
- PublicationDesign Guidelines Of Motorcycle Riders In Bandung Indonesia(2022-10)Yunidar DandiThis study was conducted based on the belief that people are interested in anything that looks and feels attractive, colorful, and fun, they are also unique individuals with different personality traits, therefore the traits influence their preference, reaction, and behavior toward a product.
- PublicationDeveloping The Framework Of Chinese Music Education Program: Perception Of Preservice Teachers From Selected Universities In Guizhou, China(2025-02)Liu, KePreservice music teacher education programs aim to equip prospective music teachers with the knowledge and skills required to teach music in the classroom. The quality of teaching in primary and secondary schools is directly linked to the quality of the preservice preparation that teachers receive. In terms of knowledge and skills, current studies denote that the preparation of preservice music teachers in china does not align well with the overall standard requirements of primary and secondary schools. Such incongruencies have instigated challenges in employing preservice music teachers due to their inability to meet the competency standards required in primary and secondary schools in china and hindered the improvement of primary and secondary school students’ aesthetic abilities. This research investigated the perceptions of early-career primary and secondary school music teachers from selected universities in guizhou offering the preservice music teacher preparation programs to determine the graduates’ knowledge and skill. Furthermore, the influences impacting the early-career music teachers’ perceptions of effectiveness and requirements in relation to their preservice preparation of knowledge and skills were thoroughly examined. A mixed method design consisting of questionnaires and semi-structured interviews were used in stages 1 and 2 of this study, respectively.
- PublicationDevelopment And Validation Of A Blended Learning Guitar Pedagogy Module For Pre-Service Music Teachers In Thailand(2024-11)Boonyanant, KlenGuitar is a great musical instrument for teaching in schools since it provides various benefits for children. Pre-service music teachers majoring in guitar in thailand should be proficient in guitar pedagogy in order to offer their students the greatest possible learning experience. A blended learning approach provides advantages to improve the quality of the guitar pedagogy course through a combination of online and face-to-face instruction. This study aims to develop, validate, implement, and test the efficacy of a blended learning guitar pedagogy module for pre-service music teachers in thailand. The module was created based on the addie model of instructional design, with the use of a mixed-method research methodology to collect both quantitative and qualitative data. The needs analysis survey of pre-service music teachers and guitar instructors revealed the content and structure of the module. Subject-matter experts validated the module using the delphi technique. Pre-service music teachers’ competencies in guitar pedagogy were measured based on the tpack framework for teacher education. Feedback and comments from pre-service music teachers and guitar instructors were examined to indicate the usefulness of the blended learning guitar pedagogy module.
- PublicationDigital Branding Adaptation For Indonesian Small Medium Enterprises Expansion Into Global Market(2023-08)Siswanto, Riky AzharyandiThe function of branding in enhancing the competitiveness of Small Medium Enterprises in Indonesia continues to be a particular goal for numerous stakeholders. These efforts constantly encounter obstacles for providing direct branding services to SMEs since there is no aid available in the market. Meanwhile, the phenomenon of the digital world's development has an impact on how brands are established. While digital marketing continues to become an affordable approach for marketing, digital branding continues to increase in cost. On the other side, there are thousands of unemployed recent grads and graphic design students for providing direct branding services to SMEs. Between SMEs and inexperienced designers, there is enormous untapped potential. This is because the disparity between the financial capacities of SMEs and graphic designers discourages graphic artists from providing their services to SMEs. To meet the objectives of both parties, a system is required that streamlines the branding process, reduces branding costs, and improves the resulting branding's quality, demonstrating that this may either boon or a bane for SMEs seeking to increase their competitiveness through digital branding. A new ecosystem model is required that enables access to digital branding SME business owners that are capable of advancing their goals.