Pusat Pengajian Seni - Tesis

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Botany And Metaphor
(2021-09)
Ahmed Fauzi, Tetriana
I started the doctorate program with works depicting fictional plants as a mirror or metaphor for my thoughts and feelings. The plants in the watercolour works on paper are impossible biologically and in terms of the environments in which I place them. In connection with these artworks I looked at the work of Charles Avery and Marcel Boodthaers, who both put their artwork in a fictional frame of an invented island and an imaginary museum using different methods and media. Charles Avery exhibits drawings, sculpture and text to realize his imaginary island, while Broodthaers uses readymade objects to create his fictional museum. I wanted the plants I make to have the quality that, although they are fiction, they can possibly exist in the mind of the viewer.
Consumers’ Perceived Risk And Perceived Benefit On Attitude And Intention To Re-Purchase From Food Truck Operators
(2022-07)
Loh, Zeyen
ABSTRACT This study aimed to investigate consumers’ re-purchase intention towards food truck products based on their perceived risks and perceived benefits within the context of Malaysia. The food truck industry has been expanding recently as consumers have begun to explore alternatives for convenient food that is not only cheaper in value but also enables them to experience fun and pleasurable emotions, such as when purchasing food from a food truck. However, it is noted that there are several risks and concerns related to this industry, notably in terms of food safety and environmental risks. Considering that there are not many studies on this topic, particularly in Asian countries, this research aimed to look into this matter based on risk and benefit perceptions. This study adapted the Theory of Planned Behaviour (TPB), where perceived risks (food safety risk and environmental risk) and perceived benefits (price value, convenience value, hedonic value) were introduced as independent variables. This study also investigated the mediating effect of consumer attitude on the relationship between perceived risks and benefits and re-purchase intention. A cross-sectional online survey was conducted through Facebook Messenger, WhatsApp, and Instagram on respondents with prior experience in the purchase of food truck products. The Statistical Package for the Social Sciences (SPSS) and Partial Least Squares Structural Equation Modelling (PLS-SEM) using the SmartPLS software was employed to analyse the data.
Formulation Of Visual Narrative Reading And Coding Approach Through Cultural Waterfront Portraiture Photographs Analysis
(2022-12)
Musa, Eddy Izuwan
Present Visual Narratology almost exclusively encompass images in motion or sequential images despite some dialectics arguing the possibility of extending to single, still frame images. Inversely, present Visual Semiotics encompassing singular, still frame images share a proclivity for culturally-informed interpretations but do not constitute a Narratological perspective. Alongside these issues, the narrative-ability of single still frame images are also being contested. To address these gaps and inconsistencies, the study examines the possibility of a systematic narrativization from the reading of single, still-frame images. It performs its premise by formulating a systematic Visual Narrative Reading and Coding Approach constituting a simultaneous theoretical appropriation of Visual Narratology and Visual Semiotics deployed through a Qualitative Method Design with Visual Coding. Through this systematic approach, any projected narrative rhetoric output would be comprehensive and ethnographically informed of its key Protagonist’s World circumstances while simultaneously be grounded by evidential data deduced from the image’s visual signifiers. T
Kajian Terhadap Kostum Persembahan Teater Tradisional Boria Di Pulau Pinang
(2022-03)
Paharul Rozi, Noor Rafizal
Boria ialah sebuah teater tradisional yang dibawa masuk ke Pulau Pinang sejak awal abad ke-19. Pada awal kemunculannya, boria mempunyai perkaitan dengan peristiwa di Karbala yang mempunyai kefahaman Syiah. Terdapat lima elemen dalam boria iaitu sketsa bagi segmen pertama dan nyanyian, tarian, muzik serta kostum bagi segmen kedua. Pelbagai perubahan yang telah berlaku sehingga abad ke-21 antaranya elemen kostum. Kajian ini akan melihat tentang kostum yang diguna pakai dalam persembahan boria awal abad ke-19 hingga abad ke-21. Kostum boria mengalami perubahan besar yang selari dengan arus pembangunan moden dan peredaran zaman apabila boria diubah suai mengikut cita rasa dan budaya komuniti tempatan.
Localising Pop Yeh Yeh With Malay Musical Elements And Language In The 1960s
(2024-08)
Jocelyn, Marcia Ng Siu Lyn
The term ‘Pop Yeh Yeh’ refers to the genre of Malay popular music that emerged in the 1960s in Malaysia and Singapore influenced by western acts like The Beatles, The Shadows, and The Rolling Stones from the United Kingdom. The music of Pop Yeh Yeh was accompanied by a kugiran (upbeat guitar band) consisting of three guitars and a drum set, mirroring the configuration used by the Western bands of the era. Pop Yeh Yeh music faced disapproval from seasoned musicians who viewed the musicians as amateurs who had no music education and produced songs of poor quality. Through in-depth interviews with people in the music industry and analysing the music of local musicians recorded on vinyl records, this thesis shows that Pop Yeh Yeh music was inspired by and shared many similar characteristics with the popular bands and music of the United Kingdom in the 1960s. Although Pop Yeh Yeh was initially imitative of Western pop styles, local musicians such as L. Ramli and A. Rahman Hassan with their bands Orkes Teruna Ria and Orkes Nirwana eventually localized their music by integrating Malay asli vocal styles, the Malay language, and lyrics about Malaysian life with Western surf rock rhythms, vocal harmonies, and musical form. They also created album covers that illustrated people in Malaysian-style clothing, and scenes from Malaysia. This study shows that although Pop Yeh Yeh music followed western musical styles, local musicians included Malay characteristics and musical elements that made it unique to Malaysia.
Nilai Estetika Tembikar Tradisional Terenang Di Pahang
(2022-06)
Hassan, Hasnah
Penciptaan produk kraf kesenian Melayu yang dihasilkan daripada tanah liat mempunyai keindahan yang mendalam dari segi reka bentuk dan ragam hias. Kefahaman tentang makna yang tersirat semakin menghilang akibat daripada faktor-faktor keterbatasan pengetahuan tentang estetika Terenang. Kajian Terenang ini perlu bagi mendokumentasikan motif-motif dan reka bentuk yang terdapat pada Terenang. Tembikar Terenang yang berasal daripada Kampung Pasir Durian, Kuala Tembeling, Jerantut Pahang ini merupakan tembikar warisan yang mempunyai bentuk dan motif yang telah mempamerkan serta memperjelaskan tentang kemahiran dan kebijaksanaan pemikiran masyarakat di Kampung tersebut mencipta barangan dari tanah liat sebagai alat keperluan untuk tujuan fungsional, berteknologi sederhana dan praktikal serta memperlihatkan luahan ekspresi estetika. Kaedah kajian kualitatif ini berdasarkan kepada pendokumentasian dan kajian mendalam terhadap estetika tembikar tradisional Terenang. Kaedah kajian kes digunakan bagi mencapai objektif iaitu sumber pertama ialah dari data primer dimana data yang dikumpulkan melalui temubual atau wawancara terhadap responden. Manakala data yang kedua pula menggunakan kaedah permerhatian terhadap dokumen seperti jurnal-jurnal berwasit, audio visual, nota lapangan, gambar-gambar dan akhbar disebut sebagai data sekunder.
Penerapan unsur-unsur ‘the system’ di kalangan pelakon pelakon teater sebabak di Malaysia
(2023-03-27)
Syahrul Fithri Musa
The research comprises the process of characters’ building within the actors of Teater Sebabak in auditorium of MATIC (Malaysia Tourist Information Centre). Teater Sebabak is a form of modem theatre performance in Malaysia which organized by Ministry of Culture, Arts, and Tourist Malaysia in the year of 1990 to 1995. Teater Sebabak has been programmed according to a few factors are the duration of script that no more than one and half hour, element of entertainment such as comedy, the most capable director and well known actors and actresses in Malaysia’s theatre performing arts. The character's building techniques of the actors and actresses in this Teater Sebabak has been studied base on their absorbation of the acting technique called The System’ in their performances. The System’ is a technique lead by Konstantin Stanislavski which comprises elements called ‘psycho-technique’. These elements consists of magic ‘if, given circumstances, imagination, attention, relaxation of muscles, pieces and problem, truth and belief, emotional memories and communication. These psycho-technique will results the creative quality of acting. Whilst, the aim of this research is to get an idea on how does the actors in Teater Sebabak absorb the elements of The System’ and to detect whether they indirectly apply The System’ without knowing the existence of the theory of The System’
Sistem Notasi Tari Rakyat Melayu Di Semenanjung Malaysia: Kajian Kes Yayasan Warisan Johor Dan Jabatan Kebudayaan & Kesenian Negara
(2022-06)
Leng Poh Gee
This thesis focuses on the development and the exercise of dance notation systems for Malay folk dance through the case studies of Yayasan Warisan Johor and the Jabatan Kebudayaan & Kesenian Negara. In the local dance studies, the literature related to dance notation is inadequate and this causes limitations on the understanding of the roles and functions of dance notation in promoting Malay folk dance. Through qualitative methodologies such as ethnography and movement structural analysis, this thesis identifies the various existing notation systems in peninsular Malaysia; and explains the importance of dance notation in conveying the structure and form of Malay folk dance. This thesis shows that notation systems created by YWJ and JKKN are the deliberate and flexible process in which the founders select and integrate various notation methods such as descriptions, illustrations and adaptations from Labanotation in order to record and preserve the repertoires of zapin and tarian gubahan baharu from InspiTari. This thesis suggests that the notation systems combining symbols and terminology is the most appropriate for transcribing Malay folk dance.
The Effectiveness Of Motion Graphic In Learning Chinese Character Stroke Order Through Cognitive Load Theory Assessment
(2023-01)
This research aimed to investigate the effects of CCSOMG on students' learning performance and cognitive load. The Chinese character strokes are numerous and complex. Memorising the Chinese character stroke order is a major challenge for non-native language learners. To this end, this research developed and evaluated six CCSOMG for non-native language learners to remember the Chinese character stroke order. The six CCSOMG were developed by adopting the cognitive load theory as the important theoretical grounding and the ADDIE model as the instructional design framework and implemented in the language classes at the USM School of Languages, Literacies, and Translation. A proper experimental design was used to conduct this study. Forty participants were randomly divided into the experimental group (CCSOMG method, N=20) and the control group (traditional teaching method, N=20). Statistical analysis was performed on the learning performance of the two groups using independent samples T-test, and the results showed a significant difference in the scores for the two groups. The learning performance of the experimental group was better than that of the control group. Then the cognitive load of the two groups of students was measured with the subjective rating scale. Statistical analysis of the mental effort and material difficulty of the two groups using the Mann-Whitney U test showed a significant difference in scores between the two groups. The learners who used CCSOMG exerted much less mental effort and felt much less material difficulty than those who used the traditional method.
The Efficacy Of Detective Game On The Students Working Memory Capacity Among Selected Preschoolers In Hebei Province, China
(2024-09)
Ji, Yuqing
Memory is an essential part of intelligence and various studies have shown that working memory is an even stronger predictor of academic success than intelligence. While parents recognize the importance of memory development, they are unclear with the children's memory development. This research involved the investigation of children’s memory improvement by using animation games. This research aims to determine the impact of different methods on children's interest in improving their memory, investigate the types of games that will enhance children's problem-solving, and examine those new games that will enhance children's memory. The research experiments are conducted in rural and urban public kindergartens in Shijiazhuang City, Hebei Province, China.This study utilize mixed method research design that involved observation method and real time interview method toward study groups. Thirty children are selected to participate in this experiment and divided into two groups, with each group consists of fifteen children respectively. The first group is trained with a picture book, while the second group is trained with an animated detective game. Each experiment is carried out once a week, and it takes four weeks to complete the entire experiment study. The results would determine the effectiveness of different games in term of attracting children's attention and improve children's memory. If the method of using animation games is effective in strengthening children's memory, it will provide another type of game guidance for preschool education, allowing for better ways of teaching.

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