Publication: Moving Towards Cashless Society: Malaysian Consumers Intention To Adopt Near Field Communication (Nfc) - Enabled Mobile Payment
Date
2022-10
Authors
Balachandran, Dhaarshini
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The continuous advancement in technology, specifically mobile technologies, has brought many changes to human life, especially after the rise of the deadly Covid-19 virus. Contactless systems have become something that everyone today looks for in everything they take part in. The shift to a cashless society by leveraging mobile payment has become an important agenda for many countries across the globe, even before the pandemic. It is also an important agenda for Malaysia; nevertheless, the technology’s progress rate is relatively slow. The majority of Malaysians are still cash-dependent, while those who opt for mobile payment tend to choose quick response or QR-based mobile payment over near field communication or NFC-based mobile payment, despite the latter’s superiority in terms of safety, convenience, user friendliness, and more. Hence, this study aimed to address Malaysian consumers’ transition to a cashless society by leveraging NFC-enabled mobile payment. To achieve this, an extended DOI Theory as well as the Institutional-based Trust Theory, Network Externalities Theory, Value-based Adoption Model, Status Quo Bias Theory, and Stimulus-Organism-Response (S-O-R) theory were utilised to develop the model of the study.
Description
Keywords
Moving Towards Cashless Society: Malaysian Consumers Intention , Communication (Nfc) - Enabled Mobile Payment